Sunday, February 28, 2010

Guaranteed Profits from Symmetrical Triangle Chart Pattern

There are many patterns in the stock market. Some are reliable and most of the others are not that reliable. Its easier to stick to what works. Symmetrical Triangle Chart Pattern is a very reliable pattern and you are assured to get guaranteed profits from this pattern.

Have you ever wondered if there is any definitive pattern which can earn you guaranteed profits from Stock market?

Well, one of the most profitable and guaranteed pattern is a Symmetrical triangle chart pattern.

That is not to say that, this pattern never fails. But it wins most of the time and that is what matters most.

How to identify the pattern?

The price point moves and down irregularly. It shows that the market hasn't made up its mind which direction it wants to pursue.

It shows a state of confusion. And it reminds in this state for quite some time.

But soon the pattern starts to emerge.

If you start connecting the successive peaks, they start to converge towards the trough lines, as shown in the picture.

Profitable Break

This is a very good setup. You need to watch closely when the price breaks either the high lines or the trough lines.

You can enter the trade as soon as the pattern is broken.

But what if it is a false break?

You can easily identify that. If the price breaks the upper line, you will enter the LONG trade. Your stop loss is when the price falls down and penetrates the upper line below.

OK. But how do you find the profit target?

It's easy as well. The maximum height of the pattern is the required height. You can expect the price to move from the point of breakout to travel that height.

Why it works?

This pattern is one of the oldest patterns. People have studied charts long before, and understood this pattern.
So, as soon the breakout happens, everybody wants to join the bandwagon. And hence the price moves pretty quickly to the target point.

So, the earlier you enter the trade, the maximum move you will get.

Which direction will it break?

This is something nobody knows for sure in this symmetrical pattern. Hence its better to watch out which direction it breaks.

Conclusion

It is one of the profitable patterns which have worked over decades. And hence many traders have included this pattern in their arsenal.

Since it is followed by many professionals, it is important that you trade along with the trend.

It's easier that way.

Friday, February 26, 2010

Key Account Management - Shortcomings and limitations

Key Account Management is an effective relationship management mechanism provided that the firms build the appropriate database of key accounts with respect to their adequacy on the customer contribution margin.

Key Account Management is one of the four components of customer relationship management along with customer lifetime value, customer portfolio analysis and the relationship lifecycle. Key Account Management is defined as an appropriate relationship management mechanism that utilizes the value of trust in business relationships to achieve functioning relationships with the customers.

The internationalization of markets and customers require from firms an increasing customer orientation. In addition, the intensity of competition forces firms to implement Key Account Management aiming to improve organizational internal efficiency, while decreasing competitive pressures. The main concept of Key Account Management is to enhance the efficiency and effectiveness of relationship development and management. In mature markets customers are more sophisticated and demanding, and firms need to develop customer oriented strategies to meet customer satisfaction. To achieve that, Key Account Management focuses primarily on establishing trust with customers.

Key Account Management unlocks the customer potential by emphasizing on mutuality in business relationships. Progressively used as a value-adding marketing approach in customer-centric organizations, Key Account Management facilitates relationship management by recognizing the appropriate key accounts to manage, involving them in the process and including key scenarios in this approach. Applying detailed customer segmentation, Key Account Management allows for product/service differentiation according to expected customer requirements, while minimizing the market risk.

Firms that develop key account management skills follow strategic marketing management decision reflected on the emphasis given on the right marketing mix. Demographical data including industry structure, number of employees, sales volume, the firm’s international operations and the product characteristics, are taken into consideration in the implementation of Key Account Management. In addition, firms that engage in Key Account Management should craft suitable two-way plans and structure the appropriate team approach to ensure that they can offer different value proposition than competition.

Despite numerous advantages, Key Account Management has shortcomings and limitations. Primarily, it faces a difficulty in determining the key accounts. Criteria such as sales volume have been questioned a lot. Although various B2B companies consider sales volume and market share as appropriate criteria to determine a key account, customer contribution margin is applied only by 33% of the companies pursuing Key Account Management. Moreover, many firms still use traditional cost-accounting systems, although the new approach necessitates reconsideration of obsolete valuation approaches.

In conclusion, Key Account Management is an effective relationship management mechanism provided that the firms build the appropriate database of key accounts with respect to their adequacy on the customer contribution margin. Finally, firms should frequently measure and monitor the results of Key Account Management implementation in order to take corrective action if necessary and to reclassify where appropriate.

Thursday, February 25, 2010

Portfolio Management approach to IT planning

Portfolio management enables organizations and IT executives to decide on and prioritize IT investments that would support the organizational objectives efficiently, while balancing the risk involved in the process.

Portfolio management enables organizations and IT executives to decide on and prioritize IT investments that would support the organizational objectives efficiently, while balancing the risk involved in the process. In particular, portfolio management provides a collaborative setting, where the decision-making upon projects which are added into the organizational portfolio is driven by specific business criteria, aligned with corporate governance and culture. In that way, portfolio management improves the business performance, while providing simplicity and precision into the process.

Planning and managing different IT investments as a portfolio of diverse investment categories, i.e. transactional, informational, strategic, and infrastructure, leads to the optimization of risk and return on these investments. Organizations follow portfolio strategies in order to achieve transparency suggesting that the more complex the decision-making process is the less optimum the investment decisions become.

Examples of IT Portfolio Management

Transactional IT investment would be performed by a company like UPS. UPS is a leading provider of specialized transportation and logistics services globally and a corporation of near US$43 billion aiming to facilitate global commerce. In logistics industry, time and convenience of service are essential. A major part of UPS’s success is attributed to the committed use of IT. UPS offers free package tracking services to its clients so that they knew precisely where their package is at any given minute and when it would be actually delivered. Before the use of IT technology, tracking services were provided via phone calls which generated additional call centre costs of $2 to $6 per customer. Today, with the use of transactional IT investment UPS offers a higher quality of services at a lower cost, thus cutting costs and increasing productivity and customer satisfaction.

Informational IT investment would be performed by a company like 7-Eleven. 7-Eleven is the largest operator, franchisor and licensor of convenience stores globally. Being a customer-centric corporation, 7-Eleven uses IT in order to gather information about trends in accounting, compliance, or communication to be able to improve the service provided and to introduce new product lines. In that way, 7-Eleven increases profit margins by constantly meeting customer needs through a consistently high-quality offering of products and services at reasonable prices. Moreover, through informational IT investment, 7-Eleven uses proactively the information towards a better decision-making and it achieves better information, better integration, faster operations and increased control over its business practices.

Strategic IT investment would be favoured by a company like Carlson Companies. The organization provides a broad range of services operating as a global leader in the marketing, travel, and hospitality industries. Through Carlson Shared Services the organization offers also IT and financial services, which signifies the introduction of innovative products in the market. In that way, it gains competitive advantage and improves global positioning. Typically, strategic IT investment is viewed as high-risk high-return strategy; however organizations that favor this type of IT investment enjoy high profitability through product innovation.

Infrastructure IT investment would be applied by a company like Raytheon Company. Being a global technology leader in defence, homeland security and other government markets, Raytheon views infrastructure IT investment as a means to provide standardized high-quality products and reduce costs. Moreover, enhanced IT infrastructure capability facilitates IT initiatives and flexibility. Providing excellent electronics, mission systems integration, and other capabilities in the areas of sensing, effects, command, control, communications, intelligence systems, and mission support services, Raytheon would need to invest highly in IT infrastructure to ensure business flexibility, business integration, and reduced IT costs.

Wednesday, February 24, 2010

How to Create an E-Mail Signature in Hotmail?

Does your e-mail you send from Hotmail have a signature? It helps announce the products and services you offer. Create a powerful e-mail signature in Hotmail and use it as a marketing avenue.
Do you know that your e-mail signature in Hotmail can serve as a marketing rep who work 24X7?  Yes, your e-mail signature can be a great way to promote your business without cost.  This step-by-step tutorial teaches you how to create an e-mail signature in Hotmail.
What is E-Mail Signature?
It’s the content you add at the end of your e-mail message.  Here’s the good news: Once you create an e-mail signature in Hotmail, it automatically adds the signature to every e-mail message you send.
You can also customize your e-mail signature on the go.  That is, if you wish to modify your e-mail signature in Hotmail for a particular message, you can do so in the message composing window.  Your default e-mail signature, however, remains intact.
Content of E-Mail Signature in Hotmail
Add info like your name and title to your signature.  Also, create a link to your website.  That way, prospective buyers can visit your website right from your e-mail message.  If you’ve a blog you can add a link to that too.  The same is also true if you’ve a presence in social media sites like Twitter.
A powerful tagline can also be a part of your e-mail signature in Hotmail.
List your main products or services in the e-mail signature.  For example, if you’re a freelance writer, highlight your key areas of writing.
Example of an E-Mail Signature in Hotmail
John Doe
Freelance Writer
Quality Content for your Business
Website: mywebsite.com
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Article Writing --- Web Content Writing --- Copy Writing
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Step-by-Step Tutorial to Create an E-Mail Signature in Hotmail
STEP 1: Login to your Hotmail Account.
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STEP 2: Click Options > More Options
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STEP 3: In the Customize your mail category, click Personal e-mail signature
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STEP 4: Type your message in the e-mail signature composing window
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STEP 5: Click the Save button
 
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